Q. When will Night Shift be available?

A. Night Shift goes to press November 1 and the first run will be ready for shipping mid-November.  About 250 copies of that first run will go to reviewers and what the industry wryly calls “Big Mouths” – people capable of getting the word out far and wide.  The key to our marketing is word-of-mouth.  We’ll be targeting denominational and missional leaders, key pastors and college and seminary professors, since we see churches, local campus ministries, and Christian colleges as significant markets for this book.

We’ll also have several hundred copies available to the public at a special offer price as first run copies.  This pre-publication sale is going on now until the release date of November 15.  

The actual publication date is February 15, 2011, just in time for the spring church missions convention season as well as for college textbook purchases for the following fall semester.  The date also gives reviewers time to write up the book, those initial readers time to give feedback (maybe send us some publishable blurbs), and us time to promote the book to a broader audience.